Quentin Aisbett | Source | Search Visibility Strategist at Searcht
Quentin Aisbett
Search Visibility Strategist at Searcht
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SEO Strategist. He founded and has been managing the Australian agency, Searcht, since 2012. As a search marketing specialist, he accelerates growth for small to mid-market businesses using SEO, Google Ads, and content strategy.
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Searcht
Search Visibility Strategist
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Maximum ROI With Retail/Ecommerce Ads - Quentin Aisbett
Ecommerce Ads - If you’ve ever wondered how to make Google ads and pay per click advertising get the best ROI - this is the right episode for you.
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Seven Key eCommerce SEO Tactics and Tools You Should Be Using - Marketing.com.au
These 7 eCommerce SEO tactics and tools can help you build a more optimised and authoritative site, so you can start to move up in the SERPs.
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AI-Driven SEO: Transforming Health Content Strategy
Quentin emphasizes understanding audience-specific intent beyond traditional funnel stages. He advises structuring content for AI summarization with "clear answers and trust signals." Avoiding common mistakes, he suggests focusing on audience-specific needs and making content skimmable to earn AI citations and audience trust. -
Backlinks: Are They Still Key in AI Search Rankings?
Quentin believes that in AI search environments like ChatGPT and Gemini, "it’s less about the link itself and more about the mention or more precisely, the connection to a known entity," such as brands or high-profile individuals. -
AI Search Revolution: Backlinks and Mentions Redefine Brand Visibility
Quentin notes AI Overviews have shifted search dynamics, increasing branded impressions while softening top-of-funnel traffic. "Backlinks from trusted domains enhance AI visibility," he says, while unlinked mentions grow in importance. Tracking AI visibility is evolving, with tools like Profound emerging. Despite changes, steady organic revenue suggests more qualified clicks.