Quentin Aisbett | Source | Searcht
Quentin Aisbett
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SEO Strategist. He founded and has been managing the Australian agency, Searcht, since 2012. As a search marketing specialist, he accelerates growth for small to mid-market businesses using SEO, Google Ads, and content strategy.
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Maximum ROI With Retail/Ecommerce Ads - Quentin Aisbett
Ecommerce Ads - If you’ve ever wondered how to make Google ads and pay per click advertising get the best ROI - this is the right episode for you.
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Seven Key eCommerce SEO Tactics and Tools You Should Be Using - Marketing.com.au
These 7 eCommerce SEO tactics and tools can help you build a more optimised and authoritative site, so you can start to move up in the SERPs.
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Analyzing SERP Competitors: Key Metrics for SEO Success
Quentin advises reviewing Google as a primary competitor, noting that "50-80% of searches result in zero clicks." He emphasizes assessing brand authority, focusing on relevance to the topic. Competing against on-topic, authoritative brands is challenging, but off-topic rivals present opportunities if you maintain focus and build authority in your niche. -
301 Redirects: Hidden Opportunities and Common Pitfalls
Quentin highlights using 301 redirects for outdated promotional URLs, like /black-friday-2024, to evergreen pages. He recalls a successful site migration where redirects regained lost featured snippets in 48 hours. Quentin warns, "The most common mistake is using them unnecessarily," suggesting a 410 status for unrelated retired URLs. -
Understanding Click-Through-Rate: A Key Metric for Digital Success
Quentin highlights that CTR measures how often users click on your site from search results, indicating content relevance. He notes, "A 6% CTR can be excellent depending on ranking." Use Google Search Console to monitor CTR and optimize snippets with structured data. High CTR but low conversions suggest a mismatch between user expectations and landing page content.