Rachel Conforti | Source | Senior Vice President - Marketing at LoopMe
Rachel Conforti
Rachel is a Media and Marketing Professional with over 15 years experience of proven success at driving effective programs delivering high results, spanning across corporate marketing, branding, PR strategy, thought leadership initiatives, lead generation, and strategic events. She is also a communicator extraordinaire, experienced storyteller and natural leader. Rachel 'She Runs It' Brand Ambassador and Mentor, active runner and media relations professional.
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LoopMe (https://loopme.com)
Senior Vice President - Marketing
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CTV is exploding, but can marketers capitalize on its promise?
Executives at Advertising Week spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement.
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The comfort level of consumers is going to grow, and then that's going to allow these ad experiences to be even better. But they're not going to be scalable, unless there's adoption in the market.
