Rae Marie Guimond is the director of strategy & business development at PriceSpider. She links analytics, insights & strategies to help teams develop and evolve brand commerce solutions so brands can optimize the digital shelf and customer experiences to better meet their shoppers in virtual and in-store aisles to drive conversion and loyalty.
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How Apple iOS 17's privacy features, including Link Tracking Protection, reshape Web3 advertising and the challenges it presents.
The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.