Rafael Reyes | Source

Rafael Reyes has over 10 years of experience in product marketing and product development, combined with 5 years of experience in Strategic Planning and 5 years of experience in Business unit management, all in both B2C and B2B enterprises.
Rafael gained his B2C experience while working for Whirlpool Corporation, a global appliance manufacturer, and his B2B experience with Holcim-Lafarge, the largest building materials company in the world.
Rafael is currently the Director of Product Marketing at Everactive, a technology company that combines batteryless wireless sensors and cloud analytics to deliver end-to-end Industrial IoT solutions, where he drives customer centric go-to-market strategies for new products and the promotional strategy for existing products.
Most recently he was Global Director of Product Development for Laundry at Whirlpool Corporation, a global appliance manufacturer, where he led the development of global 5-year laundry product roadmaps with 5 regional marketing teams and 2 engineering organizations.
Before that he was Sr. Product Marketing Manager for Cooking at Whirlpool, where he ideated, developed, and launched the connected KitchenAid SmartOven+, an innovative wall oven with steamer, grill and baking stone attachments named Times Magazine 100 best inventions of 2019.
Rafael Reyes is Global Product Marketing and Product Development people leader with unique ability to understand consumer needs and integrate them with product development to disrupt product experiences that drive sustainable growth.
He creates value by providing end to end solution to product development from discovery of unarticulated need in user’s life cycle & decision journey immersions to commercialize it into value creating innovation. And creating a cohesive strategy for product development while influencing and engaging the enterprise to bring it to reality.
He holds 5 patents, a Masters in Manufacturing Engineering and Business from the University of Michigan, Ann Arbor and a Bachelors in Mechanical Engineering from Universidad Simon Bolivar, Caracas, Venezuela
Rafael speaks English, Spanish and German and in his free time loves to hike, visit national parks, play tennis and volleyball and boating.