Raghav is Co-Founder of Perfitly, a virtual reality/augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers. Previously, he was Co-Founder & CEO at GuideVine Technologies, a fintech platform acquired by Blucora. He also was a Co-Founder & CFO of iRail, an enterprise procurement software solution, an Associate Partner at McKinsey & Co., working in financial services and a former investment banker at JPMorgan&Co TMT.
With Covid-19 cases rising around the country, companies expect less revenue from physical stores well into the new year.
Ian Rogers, former senior director of Apple Music who served as LVMH’s chief digital officer for the last five years, left his position.
The coronavirus pandemic closed gyms and led more people to stress eating. That has many Americans carrying a few extra pounds and looking for new clothes.
People truly aren’t sure of their size, so they’re still ordering three of everything.
Historically, luxury companies like LVMH have shied away from e-commerce and only recently, seemingly grudgingly, started to list product details online, followed by finally enabling commerce. It stemmed from a fear of not delivering the experience they wanted to give to their clients and that [customers] associated with the brand, not to mention having very different supply chains from more mass appeal brands.
Looking at all the trends and indicators, we expect that Covid-19 will make this a tough holiday season for retailers’ brick-and-mortar channels, even for those who have seen stronger than expected performance. Shoppers themselves will remain wary of physical commerce touchpoints. This can further depress or stop foot traffic altogether. Instead, companies should be preparing to meet the demands of much higher online sales.