Raj Venkatesan | Source | Professor of Business Administration at University of Virginia Darden School ...
Raj Venkatesan
Driven and published marketing thought leader with comprehensive accomplishments leading big data analytics, predictive software, business intelligence, marketing automation, curriculum development and cross-functional teams to ensure success and achieve goals.
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University of Virginia Darden School of Business
Professor of Business Administration
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Forbes India - AI Powered Marketing: A 5-stage Path To Success
Delivering deeply personalized customer experiences requires a significant shift to AI-powered marketing, says Darden Professor
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Self-Driving Trucks Ready to Make FedEx Deliveries in Texas
A self-driving tech company, a truck manufacturer and FedEx have teamed up to test autonomous vehicle deliveries between Dallas and Houston in Texas. The tests will have human safety drivers.
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All of that allows you to better manage your resources and also better deploy resources.
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It allows Coke to collect the consumer data required for marketing and to create value through personalization. It also helps drive innovation and growth.
