Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).
The biggest takeaway from day three of #B2BMX 2023? B2B doesn’t have to mean “boring-to-boring.” The importance of creativity, emotion and humanity in...
Expectations for marketing have changed. 10 years ago, we were just starting to hear about pipeline and ROI. Today we’re responsible for the entire buyer journey.