Before founding Vital Choice in 2001, Northwest Washington native Randy Hartnell spent more than 20 years as a commercial fisherman in Alaska.
Today, Vital Choice is the trusted source for fast home delivery of the world’s finest wild Alaskan seafood, whole-food supplements, and organic fare.
Vital Choice foods are the purest available, always sustainably harvested from healthy, well-managed wild fisheries and organic farms. The company’s products are recognized for their superior taste and health benefits and endorsed by leading health and wellness experts.
Health and sustainability are two megatrends that I believe will only grow. Wild salmon is among the most nutrient dense foods on the planet. Demand will continue to grow. There is competition in the space now that wasn't there 20 years ago, but I think our intense focus on quality and responsibility will serve us well to 2041 and beyond.3 September 2021