Ranjana Choudhry | Source | SVP, Media and Data Platforms at Inmar Intelligence
Ranjana Choudhry
As a highly creative and passionate leader, Ranjana is able to crack marketing campaigns and business problems in any part of the world to drive transformation and growth for large global clients and agencies. He is the ‘go-to’ person for creating new business opportunities, and building global synergies, and specialist teams. Ignited by challenges, Ranjana pioneered a new agency model using a cross-functional team delivering Integrated Marketing Communications (IMC), including digital strategies. Based on distilling key indicators from full market research and analysis, consumer insights, and keen cultural knowledge from working in 223 countries, he builds, trains, and mentors top performing multi-cultural / multi-disciplinary teams that work as one entity in creating stunning, award-winning communication campaigns.
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Inmar Intelligence
SVP, Media and Data Platforms
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Wakefern Launches Retail Media Network
Wakefern Food Corp. recently launched Wakefern Media Exchange, an omnichannel retail media network that helps brands maximize their advertising investments across onsite and offsite media channels, said the co-op.
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AI Revolutionizes Marketing Funnel with Dynamic Content Delivery
Ranjana highlights AI's impact in the consideration stage by creating precise audiences and delivering dynamic content. She notes, "AI analyzes real-time data to tailor ads, ensuring personalized, timely messaging." This hyper-personalization boosts engagement and conversion rates. AI's speed in processing data surpasses human capabilities, making it essential for maximizing marketing impact.
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We're excited to unveil our new omnichannel retail media network powered by Inmar Intelligence. Our focus is always on understanding and exceeding our customers’ expectations, and Wakefern Media Exchange enables us to connect advertisers with customers in a way that enhances their shopping experience. With Inmar Intelligence's self-service ad technology, we're also streamlining the advertiser experience and unlocking opportunities for brands of all sizes to connect with shoppers in a controlled and transparent way.
