Rashi Singhania | Source | Director of Growth Marketing, Digital Media at Firewood
Rashi Singhania
Rashi Singhania, director of growth marketing at global agency Firewood, has worked with some of the largest global brands such as Google and Airbnb across media platforms, analytics, growth marketing, funnel optimization, and core media strategy for over a decade. She specializes in helping grow product sales and improve bottom-line performance by aligning macro-business goals to performance marketing KPIs across all stages of media engagement and the consumer journey.
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It’s imperative for B2B marketers to sell B2B products the way B2C products are sold.
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Targeting a specific audience at scale to carve out your own category will be a key strategy for brand differentiation in 2021.
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Digital Now: Where to Invest in B2B Marketing (So You’re Ready for 2021)
With so many exciting technologies available—data enrichment tools to help with personalization at scale, machine learning, conversational AI, and predictive analytics to name just a few—where to invest in martech has got to be the single biggest thing keeping CMOs awake at night. No matter where you are on the martech spectrum, here are a few very smart moves you can make now that will help you meet 2021 head-on (without blowing up your budget).
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B2B marketing game-changers: Looking toward a break-out 2021
Despite the upended B2B marketing plans of 2020, there are plenty of exciting tools and tactics that marketing pros should consider for making 2021 a cracker B2B year, Rashi Singhania of Firewood Marketing writes. B2B marketers can use new tools and strategies to win customers in 2021.
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Firewood
Director of Growth Marketing, Digital Media