Rashi Singhania

Director of Growth Marketing, Digital Media at Firewood
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Rashi Singhania, director of growth marketing at global agency Firewood, has worked with some of the largest global brands such as Google and Airbnb across media platforms, analytics, growth marketing, funnel optimization, and core media strategy for over a decade. She specializes in helping grow product sales and improve bottom-line performance by aligning macro-business goals to performance marketing KPIs across all stages of media engagement and the consumer journey.

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  • It’s imperative for B2B marketers to sell B2B products the way B2C products are sold.

  • Targeting a specific audience at scale to carve out your own category will be a key strategy for brand differentiation in 2021.

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  • Firewood
    Director of Growth Marketing, Digital Media