Rebecca Biestman | Source | Executive Member at Revenue Collective
Rebecca Biestman
Rebecca Biestman leads Reputation’s global marketing organization. Rebecca joins us directly from Dialpad, the only cloud-native business communications SaaS platform. Before Dialpad, she held various marketing leadership positions for RMS, the leading risk modeling software company, servicing the world’s largest insurers and financial institutions. While at RMS, Rebecca also launched the company’s inaugural Social Impact program. Before moving to technology, Rebecca specialized in B2C marketing for CPG and retail, working for both Earth Essentials and Gap, Inc (Gap Digital).
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Revenue Collective (https://revenuecollective.com)
Executive Member -
Reputation.com
Chief Marketing Officer
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How COVID-19 Is Reshaping Reputation For Marketers
It's not always easy for marketers to measure their online reputation. Here's how Reputation.com approaches the process.
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More companies will take risks with their messaging. The need to stand out in 2021 is probably more important than ever, and it could be a make-or-break year for many businesses. A lot of companies got a bit of a pass during COVID-19, but that won’t happen in 2021. For many businesses in 2021, the stakes are higher than ever.
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Measuring reputation requires a multifaceted approach. Monitoring star ratings, responding to reviews, managing social media presence, using surveys strategically and using best SEO practices are all necessary for building and maintaining a strong online reputation. Reputation score is a sophisticated, real time calculation. Reputation.com’s data science team applies artificial intelligence, machine learning and sentiment analysis to the unstructured text of reviews and other online sources, which may vary depending on industry.
