CMO Rebecca Biestman oversees brand marketing, product marketing, demand generation, corporate communications and customer engagement at Reputation - the reputation experience management (RXM) category creator that markets to marketers. Joining the organization in March 2020, she led Reputation’s subsequent rebrand. In addition to leading the global marketing function, she plays a key role in Reputation’s Diversity, Equity and Inclusion initiatives as well as the organization’s customer advisory board.
Rebecca joined Reputation from Dialpad, the only cloud-native business communications SaaS platform. Before Dialpad, she held various marketing leadership positions for RMS, the leading risk modeling software company, servicing the world’s largest insurers and financial institutions. While at RMS, Rebecca also launched the company’s inaugural Social Impact program. Before moving to technology, Rebecca specialized in B2C marketing for CPG and retail, working for both Earth Essentials and Gap, Inc (Gap Digital).
Rebecca received both her undergraduate degree in Political Science from UC Berkeley, and her MBA in Marketing and Corporate Social Responsibility from UC Berkeley’s Walter A. HaaS School of Business.