Rebecca Wettemann | Source | Principal at Valoir Inc.
Rebecca Wettemann
Tech analyst and thought leader with expertise in product development, go-to-market, M&A, marketing and PR, and digital transformation strategies. Deep knowledge of cloud, customer relationship relationship (CRM), human capital management (HCM), and analytics and AI technology and strategy.
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In the short term, companies that 'live' in Teams but use Salesforce as a primary SFA tool are likely to find Microsoft Viva Sales attractive -- or at least want to explore it. But Microsoft's going to need to show, with clear examples, how the additional cost of Viva Sales justifies what a standard Teams CRM integration doesn't deliver. More clarity on how LinkedIn fits into the whole picture would be helpful, as well.
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Microsoft Viva Sales takes on Salesforce-Slack tandem
With AI, Microsoft Viva Sales ports Teams and Outlook 365 data to CRM applications including Salesforce, which is also racing to better use Slack, Teams data.
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Valoir Inc.
Principal