Rechenda Smith | Source | Nurture Marketing
Rechenda Smith
Rechenda is Managing Director of Nurture Marketing, a full service marketing agency based in Norwich, Norfolk. Established in June 2022 from Rechenda’s shed on a shoestring budget of £5k, the company now has four full time employees as operates out of its ‘leopard print lair’ HQ.
Rechenda is an area lead for the Federation of Small Businesses in Norfolk and Suffolk and is passionate about all things small business and entrepreneur.
The company provides marketing services including PR, content, social media, print, video marketing and photography, as well as marketing strategy sessions and marketing training for businesses across East Anglia.
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Marketing Tactics for Small Business Owners
It's time to talk tactics. What tactics should you use to successfully market your products and services? I like to divide marketing tactics into inbound and outbound. And also by the four different layers of the marketing funnel. Curious? Let's deep dive!
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Marketing strategy essentials for small business owners
I speak with a lot of business owners who are in the same boat. They are experts at what they do, but not necessarily experts in marketing and business development. So they try a little bit of this, and a little bit of that to find out what sticks. However, this can be time-consuming and expensive. Before doing any more marketing, social media posts or ads, make sure you have set the foundations with a solid written-down marketing plan for your business. This episode covers: What are the benefits of having a written down marketing plan? What should be included in a written down marketing plan? How many months should my marketing plan cover? What format should it be in? Should I be using a sales and marketing funnel? Thanks so much for listening. Visit my website at www.nurturemarketing.co.uk for all the goodies.
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"The mini budget means less tax for my new biz to pay which means I can employ someone for the first time"
