Reilly Newman | Source | Brand Strategist / Founder / Bestselling Author at Motif Brands
Reilly Newman
As the founder and brand strategist of Motif Brands, human behavior ushered Reilly into the world of design and brand over 15 years ago. This drives him to explore why people make buying decisions, how brands sell, and the psychology of effective marketing. He has shared his expertise through college lectures on the psychology of marketing and design, and he regularly writes about business, brand, and consumer behavior.
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"Before seeking to implement nostalgia as a tactic, CPGs should first check and see if nostalgia is a complementary tool to use in its overall marketing strategy"
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“Nostalgia in marketing is most effective when the conceptual meaning that it evokes aligns with the brand that is deploying it,”
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“They have bottled the feeling of walking down Disneyland’s Main Street – a time when your neighborhood was neighborly and politics weren’t political.”
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Does Your Business Really Need a Marketing Stunt on April Fools' Day? - Inc.
Inc: We asked marketing experts to weigh in on April Fools' Day campaigns from companies like Google, PayPal, and Honda.
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Pennsylvania vs. Perrier: Your beloved mineral water is actually a soda, court rules -Fortune
The battle started over a $0.24 sales tax tacked onto a Sheetz purchase.
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Target launches paid Circle 360 membership -AP News
Target recently launched its same-day delivery service, Circle 360. Members get a variety of perks for only $99 a year. Here’s what you need to know.
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Motif Brands
Brand Strategist / Founder / Bestselling Author