Reilly Newman | Source | Brand Strategist / Founder / Bestselling Author at Motif Brands
Reilly Newman
As the founder and brand strategist of Motif Brands, human behavior ushered Reilly into the world of design and brand over 15 years ago. This drives him to explore why people make buying decisions, how brands sell, and the psychology of effective marketing. He has shared his expertise through college lectures on the psychology of marketing and design, and he regularly writes about business, brand, and consumer behavior.
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Motif Brands
Brand Strategist / Founder / Bestselling Author
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Restaurant Marketing 101 — Building Your Brand: Creating a Unique Identity
Establishing a restaurant brand requires more than good food — you need a distinct identity, clear messaging and the confidence to stand apart from industry trends.
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Diss Marketing: The Secret Weapon in Modern Brand Strategy
Reilly reveals that diss marketing works by tapping into human psychology. By leveraging competitive jabs, brands become more relatable and approachable, fostering customer loyalty. This strategy often leads to viral moments, as brands reveal a "vulnerable, emotional" side, making them more endearing to consumers. -
Unlocking Sales Success: The Psychology Behind Effective Selling
Reilly explains that sales are "rooted in human psychology, not rationality." He highlights Cialdini’s principles—Reciprocity, Commitment, Social proof, Liking, Scarcity, and Authority—as trust-building foundations. Compliments, Steady communication, and Unity enhance trustworthiness, fostering kinship and reliability. These insights are key to effective selling and risk mitigation. -
Ultra-Premium Products: A Strategic Stunt or Genuine Demand?
Reilly suggests ultra-premium products like $19 strawberries may serve as strategic pricing anchors. "A $19 strawberry not only intrigues but makes one think that perhaps it does taste better." While some see them as stunts, they cater to a niche market valuing exclusivity, possibly boosting sales of standard-priced items.
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"Before seeking to implement nostalgia as a tactic, CPGs should first check and see if nostalgia is a complementary tool to use in its overall marketing strategy"
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“Nostalgia in marketing is most effective when the conceptual meaning that it evokes aligns with the brand that is deploying it,”
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“They have bottled the feeling of walking down Disneyland’s Main Street – a time when your neighborhood was neighborly and politics weren’t political.”