Reilly Newman | Source | Brand Strategist / Founder at Motif Brands
Reilly Newman
An obsession with human behavior ushered Reilly into the world of design and brand over 12 years ago and drives him to explore why people make buying decisions and how brands sell and market themselves. He has shared his expertise through college lectures on the psychology of marketing and design, and he regularly writes about business and brand.
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"Before seeking to implement nostalgia as a tactic, CPGs should first check and see if nostalgia is a complementary tool to use in its overall marketing strategy"
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“Nostalgia in marketing is most effective when the conceptual meaning that it evokes aligns with the brand that is deploying it,”
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“They have bottled the feeling of walking down Disneyland’s Main Street – a time when your neighborhood was neighborly and politics weren’t political.”
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Brandy: 101 Sips of Wisdom For Attaining A Successful BrandBrandy: 101 Sips of Wisdom For Attaining A Successful Brand by Reilly Newman, Scott Saunders -
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Coca-Cola Finds Marketing Success by Sidestepping Controversy - The Food InstituteCoca-Cola has found recent success by avoiding the marketing pitfalls that so many F&B companies tend to fall into. -
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What's Behind Endeavor's Plan to Sell Assets and Go Private - The WrapWhy is Endeavor going private? Analysts agree the company is undervalued but differ over how to get there.
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Motif Brands
Brand Strategist / Founder