Reilly Newman | Source | Brand Strategist / Founder / Bestselling Author at Motif Brands
Reilly Newman
As the founder and brand strategist of Motif Brands, human behavior ushered Reilly into the world of design and brand over 15 years ago. This drives him to explore why people make buying decisions, how brands sell, and the psychology of effective marketing. He has shared his expertise through college lectures on the psychology of marketing and design, and he regularly writes about business, brand, and consumer behavior.
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Motif Brands
Brand Strategist / Founder / Bestselling Author
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What Executives Can Learn From Jaguar’s New Rebranding Campaign - Forbes
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the campaigns can have the opposite results.
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Does Your Business Really Need a Marketing Stunt on April Fools' Day? - Inc.
Inc: We asked marketing experts to weigh in on April Fools' Day campaigns from companies like Google, PayPal, and Honda.
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McDonald's is killing its Starbucks and Dunkin' competitor CosMc - Quartz
The fast food giant was trying to make a play for more coffee customers
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KFC's Saucy Spinoff: A Bold Move to Spotlight Sauces
Reilly calls KFC's focus on sauces "creative" and a "clever" strategy. By emphasizing sauces, KFC avoids direct taste-test battles with competitors, potentially integrating this approach into their classic chicken recipe experience. -
Tesla's Brand Perception: A Strategic Pivot or Political Gamble?
Reilly suggests Tesla's brand, once aligned with left-leaning coastal buyers, is pivoting towards conservative Middle America. This shift, linked to Elon's political actions, may aim to expand Tesla's market. The recent Trump/Elon "breakup" could be a strategic move to redefine Tesla's identity, potentially leading to its success or downfall. -
Father's Day Spending Lags: Insights from Branding Expert
Reilly suggests men are often seen as "fine," leading to fewer gift options. Father's Day activities often involve getting dad out, unlike family-centric Mother's Day, increasing costs. "Less marketing for Father's Day" also contributes to the spending gap. Reilly offers insights into the behavioral science and brand strategies behind this trend.
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"Before seeking to implement nostalgia as a tactic, CPGs should first check and see if nostalgia is a complementary tool to use in its overall marketing strategy"
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“Nostalgia in marketing is most effective when the conceptual meaning that it evokes aligns with the brand that is deploying it,”
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“They have bottled the feeling of walking down Disneyland’s Main Street – a time when your neighborhood was neighborly and politics weren’t political.”