Renata M. Black and Sofia Vergara are the co-founders of EBY. EBY is a female-led, size inclusive, purpose-driven, VC backed start-up tech company poised to disrupt the intimate apparel industry. EBY drives profits with purpose, donating 10% of its proceeds to the Seven Bar Foundation to fuel microfinance for impoverished women. EBY has been featured on The View, Good Morning America and The Ellen DeGeneres Show. In less than 3 years she has raised over $13 million in financing for EBY from the likes of, Duncan Niederauer, the Former CEO of the New York Stock Exchange, Venus Williams, Ken Goldman, the Former CFO of Yahoo and Bob DiRomualdo, the Chairman of Ulta Beauty and Rosario Dawson. In 2021 she year she closed EBY’s Series A getting a 4.5x trailing revenue valuation. Prior to launching EBY, Renata created and operated luxury lingerie shows to raise awareness for microfinance in New York, Miami and London. She produced the biggest shows to date for luxury lingerie designer’s Agent Provocateur, Atsuko Kudo and Fifi Chachnil, which generated over 3.8 billion media impressions. In 2005 Renata studied under Nobel Peace Prize winner Muhammad Yunus. Deepak Chopra’s book “The Soul of Leadership” features a chapter dedicated to Renata. She has spoken about entrepreneurship and women in business at numerous institutions including the United Nations, MIT and Harvard Business School. She has been featured in the WSJ, Forbes, Instlye, Tech Crunch, Entrepreneur Magazine “100 Most Brilliant Companies.” In her Huffington Post column called Paradigm Shifters she interviewed over 100 of the top leaders in the world including Cherie Blaire, Phillip Lim, Susan Rockefeller, Kenneth Cole and DVF. By the end of 2023 Renata will have deployed over $2 million dollars to microfinance and have impacted over 40,000 women via EBY.
The company plans to use the funds for marketing, product development and beef up its staff.
The goal for EBY is that every single woman who is wearing leggings should be wearing EBY underwear. Hard stop, period. Why? Because I don’t care what product you put next to our product, we are the authority when it comes to seamless because of our technology. It’s a technology that solves the one problem that women have, which is riding, bunching or picking a wedgie where you don’t want to. So it’s really a performance-based product.