Richard Donahue | Source | CMO (previous positions include SVP, VP of Marketing, and more) at Ibotta
Richard Donahue
As CMO, Rich oversees all aspects of marketing including developing brand strategy and vision for all of Ibotta’s B2B and B2C marketing efforts.
As Ibotta expands its scope to become a leading omnichannel, at-scale performance marketing platform, Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network (https://www.ipn.ibotta.com).
Since working HJ Heinz (now The Kraft Heinz Company) and Ibotta, Rich has a lot of knowledge in the consumer packaged goods space. He's well versed in all things retail, marketing and rewards.
He's also available to add color to any announcements corresponding to savings events (e.g., back-to-school, Thanksgiving, holidays) and provide high-level shopping tips.
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Ibotta
CMO (previous positions include SVP, VP of Marketing, and more)
started May 2013 -
The Kraft Heinz Company (https://www.kraftheinzcompany.com/)
Brand Management
Jan 2010 – May 2013
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Take Advantage of Tax-Free Weekend Sales
"Back-to-school shopping is an exciting time for parents and kids ... (but) with inflation now at an all-time high, it’s important for parents and guardians to be aware of resources to help them save,” says Richard Donahue, chief marketing officer for the money-saving app Ibotta.
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Ibotta Helps Families Save on Back to School Essentials with Summer Savings Event
Cash back platform offsets costs of school notebooks, foods to fill lunch boxes and household cleaners...
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"Back-to-school shopping is an exciting time for parents and kids – it’s a great way to get kids excited for the school year ahead. With inflation now at an all time high, however, it’s important for parents and guardians to be aware of resources to help them save, such as the tax-free offers given by many states. Even if you don’t live in a state that offers tax-free holidays, you can still take advantage of cash back apps like Ibotta, to help you save even more when purchasing essentials.
For grocery shopping in particular, we recently found that our savers are successfully beating inflation. According to the June Consumer Price Index at the start of this year, consumers would’ve paid about $443 a month for groceries. Today, the same items in your basket will cost almost $30 more ($472). If you’re using Ibotta over that same period, you’d get more than $61 in cash back or more than twice the increase in grocery costs.
Ibotta currently has special back-to-school cash back offers on a range of items such as notebooks, snacks, cleaning and other household supplies through August 31; these offers are available on the app and online through our browser extension so families have plenty of time to save."
