Richard Laermer | Source | President, CEO, Founder at RLM PR

An oft-quoted authority on media relations, thought leadership and culture, Richard is a PR know-it-all, former journalist, and author of five bestselling books including trendspotting, punk marketing and full frontal PR. His work as a reporter dates to 1979; his columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, Crain’s, New York Observer, People, Us Weekly, Chief Executive, Washington Post, Rolling Stone, Editor & Publisher, and others. Richard founded RLM PR in 1991 after a stint as PR Director at Columbia Business School; there he recognized companies’ increasing need for effective media representation and saw clearly that publicity people were not grasping the intricacies of their clients’ businesses. Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters, and created a new PR methodology to do just this.