Leading change and making good things happen for brands, agencies and talented folk. I specialise in accelerating marketing performance & delivering digital transformation. Managing Director of Xeim Engage, incorporating Econsultancy and Oystercatchers. One of the four equity owners of Oystercatchers who successfully sold the company to Centaur Media PLC in 2016.
Named as one of the ten most influential leaders in digital & tech by BIMA, and included in the "Top 50 Technology Leaders in Consulting for 2022" by The Consulting Report. Chartered Marketer, accredited Management Consultant and Fellow of the Royal Geographical Society.
As competition intensifies across the media ad landscape, major retailers are creating more technologically-optimized content.
Rapid convergence of machine-learning, big data, performance marketing and the singularity of targeting mean the retailers who invest in growing their owned media channels now have an advantage in the race to win in ecommerce.