Richard Watson-Bruhn is the US Head of Digital Trust & Cybersecurity at PA Consulting. He has worked with over 50 clients covering multiple sectors at the edge of data use and compliance, helping firms to unlock the data they have while maintaining trust both through innovative quantum technologies and through innovation in data compliance.
We look at generative AI and the risks it poses to data privacy for the enterprise, implications for backup, and potentially dangerous impacts on compliance.
Richard Watson-Bruhn, US Head of Digital Trust and Cybersecurity at PA Consulting, discusses privacy concerns with targeted advertising.
Richard Watson-Bruhn, privacy and cyber security expert at PA Consulting, provides different approaches to help close the cybersecurity talent gap.
You may be using chat-like content in the model or you might be holding it separately for records. Chat GPT, for example, records previous chats and typically uses them to improve model outcomes. There might, however, also be important compliance reasons to hold chats on a temporary basis even if they aren’t incorporated into the model.
“There have been examples of privacy harms from data gathering and targeting of advertising over decades. The challenge is a balance of the privacy harms and expectations of a consumer with a consistent desire many of us have for personalized experiences and offers.”
"Flexibility is essential when searching for cybersecurity candidates. Requiring individuals to meet all of the criteria set can lead to finding nobody or individuals who think alike with similar backgrounds to the person setting the criteria. Meanwhile, flexibility can sometimes lead to pleasant surprises. Often, the best talent ends up missing something you expected in one area but brings something completely new.”