Rick Blair | Source | VP of Product Strategy, Experience Management at Verint
Rick Blair
Rick is the Vice President of Product Strategy and Experience Management at Verint, the customer engagement company. Rick is an interactive executive with broad range of agency and client-side experience. His focus is on web analytics, customer experience, e-commerce and digital advertising.
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Verint (https://www.verint.com/)
VP of Product Strategy, Experience Management
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Get an Edge in Retail With These VoC Strategies
VoC programs can help retailers keep up with the ever-evolving array of channels — both online and in-person — customers are using.
Article
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Social media use among younger demographics strongly supports both continued growth in social and direct messaging use for customer engagement, as well as increased expectations for brands to use these channels more effectively. These same demographic groups are also taking on social channels in huge numbers and applying social media to every aspect of their lives reflecting their favorite brands, desires, likes and needs. It’s an evolving, constant data stream that will only grow in importance.
