Rico Macaraeg | Source | Chief Executive Officer (Co-Founder) at StriveWell

Rico Macaraeg is the Co-founder and CEO of StriveWell, an investment group that buys and builds forward-thinking brands in the health and wellness landscape, specifically franchises in recovery, longevity, and low--impact fitness. A former marketing executive, Rico has held top leadership roles at iconic brands such as
Lamborghini North America, Lord &Taylor, and others. He strongly believes in servant leadership and
applies the upside-down pyramid approach, where leadership exists to serve team members and customers,
ensuring sustainable business growth.