Risa Barash | Source | CEO/Co-Founder at Fairy Tales Hair Care
Risa Barash
Risa Barash is the CEO and co-founder of Fairy Tales Hair Care, the leader in all-natural hair care and lice prevention products for children. Created in 1999, Fairy Tales Hair Care is the first line of natural lice prevention hair care and is now sold in nearly every retailer in the United States. After years working in other career fields such as stand-up comedy and given the fact that hair care for kids was the family business, Risa was ready to explore the entrepreneurial gene she was gifted. A 4th generation entrepreneur, Risa took to creating a brand like a fish takes to water. After 20 years, Fairy Tales Hair Care is now sold in thousands of stores, pharmacies, grocery chains and salons. Never one to slow down, Risa created the TBH Kids line when she noticed her own children were growing up and entering the scary land of puberty! TBH Kids is a DTC brand that focuses on hair, skin and body care for tweens.
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Fairy Tales Hair Care (https://fairytaleshaircare.com/)
CEO/Co-Founder
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Montclair's 'Lice Lady' Adds To Her Hair Care Empire
Risa Barash has embraced the moniker of "Lice Lady." After all, her line of natural hair care products is now sold across the U.S.
Article
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It all started back in 1999 at the Fairy Tales Hair Salon in N.Y. Head lice had become rampant on Long Island, so the salon owner developed the first version of Rosemary Repel shampoo. Our co-founder, Robert, was there and watched as frantic moms came in and the shelves couldn't be refilled fast enough with the lice prevention shampoo. So, Robert comes home and tells me about all this just as my years' long stand-up comedy career is waning (another long story!) and I decide to take this idea of salon inspired, lice prevention hair care to the hairdressers of America.
