Rob Harlow | Source | Digitaloft
Rob Harlow
Rob is Sopro's Co-founder & Chief Innovation Officer and has spent the past 9 years taking them from a small team with the simple aim of streamlining and automating outbound email marketing to a group of 60+ specialists managing complex, multi-channel sales & marketing strategies.
He sold his first website when he was 12 and is currently the holder of the annual favourite founder award. He is a coding polyglot who has used over 30 languages, building everything from distributed CRM platforms to websites.
Passionate about tech, he can't stay away from early-stage tech startups and, through Sopro's Founders Hub, provides investment, growth support, marketing expertise, and technological guidance to help companies navigate those critical early stages.
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Say Goodbye to No-Reply Emails: Boost Engagement and Compliance
Rob warns that no-reply emails can "trigger spam filters" and hinder engagement. He advises using monitored addresses to "foster two-way communication" and ensure compliance. By providing resources and encouraging feedback, companies can improve customer relationships and experience. -
AI in Business: Balancing Efficiency and Human Touch
Rob emphasizes, “AI can improve efficiency, personalization, and decision-making. However, businesses must balance AI with human insight.” He advises starting with a clear strategy, using AI to enhance human interaction, and educating customers on AI benefits. This ensures AI is a tool for sustainable growth and customer satisfaction. -
AI Tactics for Consistent Customer Experience
Rob emphasizes using AI for instant messaging, personalized emails, and tailored product recommendations. "AI automates repetitive tasks," allowing employees to focus on strategic elements. To balance AI and human interaction, businesses should define clear AI strategies, use AI to enhance human roles, and regularly monitor AI systems.
