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Rob Holmes

Founder & CEO at MI:33 LLC
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Rob Holmes is Founder & CEO of MI:33. Raised in Atlantic City, NJ in a family of private investigators, Rob worked his first Intellectual Property case at the age of twelve. While aspiring as a comedian in Los Angeles in the early 90's, he was employed at a premiere investigative firm. Here, he found himself assigned to a new breed of faceless perpetrators: online infringers. Rob conducted some of the world’s first IP-related cyber investigations, and pioneered the study of the “virtual crime scene”. He resides in North Texas and spends his time with his wife and dogs, and his brother Jason (who works with him) and his family. He enjoys being at coffee shops or pubs; either alone with his laptop or having conversations with good people. His regular clients include 20 of the 100 Best Global Brands. Private Eye, Funny Guy, Freemason, Gen-Xer, Libertarian, and a Gene Hackman fan.

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  • “Rob and Jason Holmes take on some of the world’s biggest counterfeiters. It’s all raids, Russian gangs, and (fake) Rolexes.“ ~ BBC World Radio

  • “MI:33 has worked to close down several bulletproof operations.” ~ Telegraph

  • “Holmes, of MI:33, an investigative firm that specializes in helping brand owners says Alibaba is ‘a major thorn in the side’ of his clients.“ ~ Wall Street Journal

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