Rob Keve | Source | CEO & Co-Founder at Flow Commerce

"Many merchants on the e-comm side don't pass on the expensive fees, they simply eat it," explained Keve. "If merchants were here talking today, they would say, 'it's painful having high fees on some payment methods, but we'd rather have the sale than not.' It could be that the margin is one percent lower on those transactions, but losing that transaction entirely is a 99% loss, not a 1% loss."