Rob is the Senior Vice President and General Manager of Incentives at Inmar Intelligence. He most recently served as the Chief Executive Officer of Invaluable, which he joined in October 2012 and built it into the world’s leading online marketplace for buying fine art, antiques and collectibles. Prior to Invaluable, Rob was Chief Marketing Officer at Zipcar, where he helped led the company to 760,000 members and through its 2011 IPO. Before Zipcar, Rob was Vice President of Multimedia Marketing at Domino's Pizza, where he led the development and launch of Domino’s Online Ordering, which is now responsible for over 55% of system-wide sales. Prior to joining Domino’s Pizza, he rose through the agency account services team ranks at a number of leading Madison Avenue agencies including Grey and Ogilvy, working on world class brands such as: Microsoft, Six Flags, Hotels.com, Nestle, Sunglass Hut, Guinness, Reebok, IBM, American Express and others.
These unforced errors will cost you at checkout.
In-store apps are a great place to start finding deals, but consumers must take the time to download and use them when shopping. Shoppers commonly forget to link their frequent shopper card to the app or virtual wallet and miss out on deals as a result. Not enabling geolocation can cause shoppers to miss out on deals since many retailers will send texts or messages with deals when they know shoppers are in the vicinity of a store.