Robb Wilson | Source | CEO/Founder at OneReach

I reached out to Robb Wilson, founder of OneReach.ai with over two decades’ experience unlocking hyperautomation. The company helps its customers (including Nike, DHL, and Unilever) design and deploy complex conversational applications.

Over email, Wilson noted how we’re already equipped with the tools and understanding to detect AI-written content ourselves, to a certain degree, and it’s just a matter of reframing what we already know. We can already identify scammers over the phone, which has served us well when picking out malicious actors over the Internet too in many cases. While that leaves some room for error, the same applies to determining what’s genuine content, and what’s not.

It goes even further — with the rise of far-reaching AI solutions such as conversational AI, providing “customers and employees access to elevated problem-solving capabilities, the world as we know it will change fundamentally," writes Robb Wilson, founder of OneReach.ai in his latest book, Age of Invisible Machines. Business leaders need to understand that AI cannot succeed in the long run as disconnected, one-off projects. This “requires a holistic undertaking that touches on all aspects of your business. Random acts of technology—like deploying disparate machines that exist in isolation—will underwhelm your workforce and customers, leading to low adoption rates. A fully integrated approach, however, can bring about a totally new paradigm of productivity with unprecedented potential."

"The dizzying success is due in part to OpenAI's clever marketing strategy in which it made its research accessible to non-experts," said AI specialist Robb Wilson, founder of OneReach.ai, a software company.

"Having this technology available to technologists was one thing. Offering it in a chat user interface and allowing non-developers to start playing with it ignited a conversation," he said.