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Robin Landa

Distinguished Professor, Michael Graves College at Kean University
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Robin Landa is a Distinguished Professor in the Michael Graves College at Kean University. She has written twenty-three books including, Nimble: Thinking Creatively in the Digital Age, Graphic Design Solutions, 5th edition, Advertising By Design, 3rd edition, Build Your Own Brand, DRAW!, and Designing Brand Experiences.

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  • Strategic Social Media: Balancing In-House and Agency Efforts
    Robin advises starting with social media listening to understand audience needs. "Define objectives and choose platforms wisely." A mix of in-house and agency collaboration is ideal. Agencies can craft strategies and campaigns, while in-house teams manage daily social media demands. This approach ensures brand relevance and responsiveness.
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  • Contrary to popular belief, human trafficking is blind to background, race, nationality, ethnicity, gender, or sexuality. People from any part of the world can fall victim to human trafficking.

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