Rodrigo Cesar | Source | CEO and Founder at SSInvent

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Rodrigo Cesar

CEO and Founder at SSInvent
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Rodrigo Cesar is the founder of SSInvent, a leading SEO and digital marketing company dedicated to helping small and medium-sized businesses scale their operations and achieve sustainable growth. With over 8 years of experience, Rodrigo specializes in creating tailored strategies that enhance online visibility, drive organic traffic, and deliver measurable results. His expertise and innovative approach have made SSInvent a trusted partner for businesses looking to thrive in the digital landscape.

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  • Accuranker: Fast, Reliable Keyword Tracking for SEO Experts
    Rodrigo praises Accuranker's "fast and reliable" keyword updates and powerful data segmentation. Ideal for SEO agencies, it excels in Share of Voice metrics. However, it's not an all-in-one solution, lacking features like backlink monitoring. Rodrigo notes it's perfect for those preferring specialized tools for each SEO function.
  • Exploring ChatGPT Alternatives: Insights from SSInvent's CEO
    Rodrigo highlights ChatGPT's limitations in formatting and brand voice. He suggests Jasper for copywriting and Synthesia for video creation. "I always ask: does the platform actually understand context and intent?" For image creation, he recommends Ideogram and Recraft. His tip: "never launch a bot without first running it through 20–30 real queries."
  • Digital Marketing Conversions: Strategy Meets Success
    Rodrigo defines a conversion as "any action aligning with business goals," from purchases to newsletter sign-ups. He emphasizes the importance of both macro and micro conversions, and the power of content in guiding users. Tools like Google Analytics and Hotjar are crucial for tracking. For higher conversion rates, Rodrigo advises A/B testing, optimizing paid ads, and exploring alternatives like email marketing and chatbots.