Roei Ganzarski | Source | CEO at Alitheon
Roei Ganzarski
Roei Ganzarski is a team-centric leader in global business growth and innovation. With over 30 years spanning services, hardware, and software, Roei is recognized for his customer-focused drive, creative spirit, innovation and consistent growth. Passionate with a tireless work ethic, Roei is experienced and comfortable working with everything from start-ups to global giants. He is appreciated for a consistent focus on details, transparency and action. Roei has been recognized by Business Insider as one of 100 leaders transforming business.
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Alitheon (https://www.alitheon.com/)
CEO
started Jan 2022
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Solving the Global Multi Trillion Dollar Problem of Counterfeit Goods - Specialty Retailer
The problem of counterfeit products in the supply chain is an ever-growing threat. Logistics Management reported that counterfeiting is a trillion dollar FeaturePrint is a machine vision technology that helps identify counterfeit goods in the supply chain.
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2 Startups Tackle Counterfeits, Including TI Chips
Startups Alitheon and Cybord are tackling the problem of counterfeit chips in the electronics supply chain.
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Optical AI Solution Identifies and Authenticates Goods - RFID JOURNAL
Alitheon has partnered with Peer Ledger to offer a system in which luxury goods, critical parts, or precious metals can be uniquely identified without requiring a tag or printed barcode.
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“As the global art market continues to grow, so does the counterfeit art market. Experts estimate that at least 50% of artwork in circulation may be fake which causes investors to lose millions of dollars as well as increases the lack of trust in the industry. Traditional anti-counterfeiting measures have become easier to copy and render ineffective, but the rise of optical AI technology has created a new solution to an old problem.
"Optical AI technology is at the forefront of the fight against counterfeit art as it can easily authenticate genuine pieces of art with no special equipment, physical markings or false positives. Using a unique digital ‘fingerprint’ inherent in each piece, anyone can identify a verified piece of artwork with just a smartphone. So as the art world continues to evolve, we must turn toward cutting-edge technology like optical AI to protect investors and ensure art authenticity for generations to come.”
