Roger is founder of Social Good Promotions, a social enterprise built to teach and deliver purpose-based marketing strategies to businesses of all sizes. soGOOD employees connect commerce with purpose to help companies tell the story of their brand, using promotional marketing campaigns, creating lead generating virtual and in-person events and performing sales & marketing consulting for businesses looking to improve results.
A long-time volunteer leader, Roger is widely recognized as a volunteer organization thought leader, guiding non-profit organization leadership through transformative periods of growth and providing new levels of member engagement to those being served by those organizations.
As co-founder of PromoCares and PromoKitchen, host of the popular So, You’re in Sales? podcast, and co-author of the book Red Goldfish; Promo Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing.