Personal finance and real estate expert + author of Amazon bestselling book, House Poor No More: 9 Steps that Grow the Value of Your Home and Net Worth
For contractors who want to do a better job selling to women, it starts with hiring salespeople.
There's always been interest in homes that offer an updated furnace and central a/c unit; however, the recent survey lends credibility to the idea that would-be homeowners are spending more time at home, so they want to be extra-sure they can spend more time comfortably at home. Given the stress of using your home space as work, school, and play space, it makes perfect sense that women would want a system that functions efficiently and effectively.