Ron is the Co-founder and Chief Technology Officer at Sentra. He is a serial entrepreneur with a strong cyber security background and a cloud expert with an innovative approach to solve complex problems. Ron has over twenty years of experience in software development and over six years of experience as an Engineering Director at Oracle/Crosswise, managing the Oracle Data Cloud Tel Aviv development branch, working on the Oracle Data Cloud ID graph, DMP, audience, and context products.
Being too focused on reaching goals is not a good approach to entrepreneurship, says Ron Reiter, co-founder and CTO of Sentra.
Personally, I actually really like to code. I have this constant dilemma between looking inbound and seeing what's going on in the technology versus going outbound and understanding how people see us as a company. I'm balancing between these two. I think it's very hard for me because I'm an introvert; I want to focus on the inside and focus on building something. I'm a builder. But what I taught myself to do is to look at the company as what I'm trying to build. Then you have to understand the dynamics of the world and understand that you have to build a great culture. I would say 30% of my time, I give to actually working on technology, focusing on the product. And 30% is more about building the company in terms of the leadership, the culture, the management. The other 40% is things that I actually enjoy less, which is to go outwards and advocate for my company.