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Rose Fass

CEO/Founder/Author at fassforward
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Rose knows HOW to use her unique gift to take a mess,and quickly put in place effective steps to reach desired outcomes. She is a natural facilitator who can connect with all types of individuals at all levels of an organization from the C-suite to people closest to the work.

Rose has over 45 years of experience in technology and consumer-based industries. During her career, Rose has opened new businesses in the United States, been a general manager with full P&L responsibility and led major corporate transformations. As the Chief Transformation Officer at Xerox, Rose led the transition to the global industry and solutions business, — integrating acquisitions, diverse cultures and operating units, to develop and execute the enterprise strategy.

A dynamic speaker, Rose is frequently invited to speak at private and public sector events. She is listed in Forbes’ Top 10 Women Business Leaders of New York. Her firm has been awarded the Inc.500/5000 consecutively over the years. She has been a guest on CNBC, is quoted in several bestselling business books and, is the author of The Chocolate Conversation: Lead Bittersweet Change, Transform your Business. Will be launching The Leadership Conversation, Make Bold Change One Conversation At A Time November 2022!

Rose likes to sing the blues loves all types of music and hanging with artistic and quirky types. Her way of changing the channel...

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  • "Leaders have to be more than good communicators, they need to be translators."

    "Some of the most important conversations are the ones you have with yourself."

    "There is only so much structure you can redesign. There is only so much process you can re-engineer. Eventually, you have to change the way people think."

    "To get people "ready for change," they need to embrace your worldview, understand your standards, and be allowed to openly express their concerns."

    "The key to launching a business and then reinventing it time and again is an obsession with relevance. Relevance is a catalyst for growth. This is a universal truth that stretches from political careers to products to services to ideas."

    "Good communicators translate complex ideas into simple, straightforward language that moves people."

    "I genuinely believe leadership happens in the conversation. Face to face, in an email, or in a public forum...on the world stage, in business, in our personal lives, we have exchanged civil discourse for a dueling monologue.”

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    Advanced praise for her new book:

    “Constructive conversations begin with a willingness to listen, because there is always something we can learn from other people. In both her work with Mastercard executives and this book, Rose shows how listening and learning leads to respect, and how that respect leads to the kind of thoughtful and hard conversations that lead to progress. A must read for those who need to lead others through challenging times.”

    Ajay Banga, Mastercard Executive Chair

    “Rose has been a trusted advisor and mentor to me for the last several years. She is uniquely gifted with deep leadership insights and an astute perspective on how organizations work. I always found her advice, grounded in integrity and with a very positive intent, to be thoughtful, insightful, pragmatic and highly actionable — in short, truly invaluable. She brings that same approach to her second book, which is a must-read for leaders in all organizations.”

    Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard

    “True leadership is about rallying your employees around a central mission, and inspiring them into action. The fact is that people don’t care what you know, until they know that you care. As a key strategic partner, Rose has been an integral part of our transformational journey to meet the rapidly changing needs of customers. A masterful, timely read, The Leadership Conversation is a testament to Fass’ ability to unlock the reader’s full potential.”

    ‍Tami Erwin, Former CEO, Verizon Business

    “I’ve been working with Rose and the fassforward team for over 18 years. If you want to change the conversation, lead through the tough plays and build something truly special don’t go on the field without this playbook!”

    Martha Delehanty, Chief People Officer, Commvault & former CHRO, Verizon Business

    “At Real Chemistry, our central organizing principle is to get ‘in relationship’ with our customers, people and patients, and to help our clients do the same to make the world a healthier place for all. The fact is that leadership is communication, from intimate conversations, to wider-reaching audiences, across the full-spectrum of communications channels. Rose Fass' The Leadership Conversation brings this powerful concept to life and provides actionable guidance on how to have the right conversations, with the right people at the right times to drive the right outcomes.”

    Jim Weiss, Chairman, Founder & Chief Executive Officer of Real Chemistry & Jennifer Gottlieb, Global President

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