Ross is the Co-founder and Chief Executive Officer at Artifact.
Historically, podcasts have been focused on appealing to as many listeners as possible. But Artifact, a new YC-backed company launching today, has a different idea. It all started when co-founder and CEO Ross Chanin lost his grandfather. He found himself wishing he’d spent more time asking hi…
On the one hand you have your purely user-generated content, and then you have this high-production content. Our general sense is that there is a pretty large missing middle. We’re getting to 80 or 90% of what a studio-produced podcast would sound like. And no one cares about that extra 10 or 20%. Our customers are not the product. They are buying a product. We think that Artifact loses a lot if the default assumption is that millions of people are going to hear this. Certainly, Artifacts can be used in that way, but the primary sharing is to close friends and family.