Rotem Eylor | Source | CEO and Founder at Republic Floor

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Rotem Eylor

CEO and Founder at Republic Floor
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Rotem Eylor is an entrepreneur, forward thinker, and the founder and CEO of the global flooring company Republic Floor. Rotem and Republic have been featured in Architectural Digest, The Washington Post, House Beautiful, LA Weekly, and more. Rotem is also a member of the Forbes Business Council where he curates innovative thought-leader content and contributes to monthly expert panels.

Republic Floor is leading the flooring revolution with its ground-breaking waterproof engineered flooring products. They are pioneers in developing resilient vinyl Pure SPC™ flooring, using the most advanced manufacturing techniques and offering our customers the most exciting floor designs. Republic Floor manufactures the country's widest range of stylish and robust waterproof laminate and SPC flooring. Their highly-trained flooring experts can advise and provide clients with the best flooring products available anywhere.

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  • Expert Flooring Advice: When to Install Under Kitchen Cabinets
    Rotem advises, "Install flooring under cabinets during full renovations for a cohesive look." Avoid if not using tile or during partial upgrades. Pros include maintaining existing floors; cons involve potential damage and cost. Avoid carpet and laminate due to moisture risks. Cabinets can sit on bare floors if stable, with a moisture barrier. Flooring should extend under appliances for aesthetics and ease.
  • Top Kitchen Flooring Mistakes: Insights from Republic Floor CEO
    Rotem advises, "Overmatching cabinet and floor colors can make a space feel flat." He stresses the importance of water-resistant materials and warns against neglecting expansion gaps. For comfort, he suggests cushioned mats in high-traffic areas. Rotem's insights help avoid common pitfalls in kitchen flooring design.
  • Expert Tips on Choosing the Right Vinyl Plank Flooring
    Rotem advises, “Thicker planks (6mm-8mm) are best for high-traffic areas.” He notes underlay enhances moisture protection. Wider planks suit large rooms. Key features include a durable wear layer and water resistance. For pet-friendly homes, prioritize scratch-resistant options. Moisture resistance is crucial for kitchens, basements, and bathrooms.
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