Rowena Abrahams | Source | Director of Marketing at Oak Park River Forest Infant Welfare Society
Rowena Abrahams
Rowena is a marketing expert with 20+ years of experience across Fortune 500 companies, higher education, nonprofits, and healthcare. She has led marketing initiatives at American Express and Hyatt, driven engagement in higher education at Concordia University, and supported early childhood education with the StartEarly Foundation. Currently, she applies her expertise in healthcare marketing at Oak Park River Forest Infant Welfare Society.
In addition to her corporate and nonprofit roles, Rowena has provided independent marketing consulting for organizations, including a career coaching firm and an association, helping them refine their brand strategy and audience engagement.
With a proven track record in brand strategy, audience engagement, and multi-sector marketing, Rowena is available for expert commentary on marketing trends, consumer behavior, and nonprofit growth strategies.
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Oak Park River Forest Infant Welfare Society (http://oprfiws.org)
Director of Marketing
started Oct 2023 -
Self Employed (https://amyelandry.com/)
Marketing Consultant
Mar 2018 – Mar 2023 -
Start Early (https://www.startearly.org/)
Senior Manager
Sep 2014 – Mar 2018
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Protect children’s health care from cuts - Wednesday Journal
As the federal government moves forward with restructuring the Department of Health and Human Services and cutting funding to the Centers for Medicare & Medicaid Services, the impact on children’s health care cannot be overstated. These cuts threaten the health and well-being of millions of vulnerable children — many of whom rely on Medicaid for […]
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Beyond Health Care: OPRF IWS Provides Lifesaving Support for Families - Wednesday Journal
Bella was four when her mother, Irene, first brought her and her brother to the IWS Children’s Clinic. The Clinic, the cornerstone program of OPRF IWS, offers infants, children and young adults 0 to 21 medical, dental and behavioral health care, regardless of insurance status or ability to pay. Now, at 11, Bella has benefited from years of physicals, health visits, and dental care.
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"Having worked in both the nonprofit and corporate sectors, I know that successful nonprofits must think like businesses—leveraging strategy, storytelling, and a clear value proposition to engage their audiences. But unlike traditional businesses, their ROI isn’t just measured in revenue—it’s measured in lives changed and communities strengthened."
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"Effective marketing starts with truly understanding your audience. In healthcare, that means getting inside the minds of patients’ families—understanding their needs, concerns, and priorities—so we can communicate in a way that genuinely resonates and builds trust."
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"These are uncertain times for healthcare clinics, especially those serving a majority Medicaid population. Despite the challenges, we remain fully committed to providing high-quality care to all who need it, meeting families where they are with the resources and support they deserve."
