Ru Bhikha

Senior Commercial Manager at RVU
On the record

Senior Commercial & Strategic Marketing Manager

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  • The absence of the Galaxy Note series was notable at this summer’s Samsung Unpacked event, as we are used to seeing regular upgrades to this popular ‘phablet’. Instead, Samsung focused on its high-end line of Galaxy Z Fold and Z Flip phones, with the hopes of winning over hinged screen sceptics. Make no mistake, Samsung is passionate about folding phones becoming mainstream again. The addition of stylus support to the Galaxy Z Fold 3 is an interesting new feature - no doubt to make it the next choice for professionals, digital artists and those that enjoy gaming with a stylus. The popular tool was once reserved for its Note series, but it is now also compatible with the S21 Ultra, causing some fans to speculate about the impending retirement of the Note brand.

    2 September 2021
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