Ruben Buell | Source

CEO of the luxury dating website Seeking.com

Ruben Buell is a seasoned executive with a distinguished 25-year-plus career devoted to harnessing technology for innovation and addressing real-world challenges. As an adept leader, he consistently demonstrates a keen ability to create flexible and effective solutions across various industries.

Hailing from Texas, Ruben's professional journey began in the finance industry, where he dedicated a decade honing his skills. Subsequently, he transitioned towards entrepreneurship, playing a pivotal role in creating and leading the prominent online dating service, True.com. Concurrently, he founded a technology-driven company specializing in crafting an advanced ad-serving system tailored for the burgeoning online landscape.

With a robust background in technology, Ruben has played a pivotal role in developing and implementing powerful Software as a Service (SAAS) solutions. His expertise spans a wide range of applications, including trading platforms, account management systems, real-time ad serving and reporting, bidirectional matching applications, tax preparation software, and notably, online dating platforms.

In 2019, Ruben assumed the role of Chief Technical Officer (CTO) at Reflex Media, where he aimed to enhance innovation within Seeking by attracting top global talent, leveraging advanced technology to address real-world challenges in online dating, expanding other dating properties, and introducing new Reflex products like Desilux and Gift.me.

Ruben has successfully managed Profit and Loss (P&L) responsibilities for businesses with revenues exceeding $100 million, achieving an impressive EBITA of $30+ million. Additionally, he demonstrated strategic acumen by leading organizations that generated revenues exceeding $70 million, with EBITA surpassing 40%. This track record underscores his exceptional ability to drive financial success while maintaining a focus on sustainable growth.

With a distinguished 27-year career in the online dating industry, Ruben Buell stands as a seasoned executive with over two decades of invaluable experience. Currently at the helm of Reflex Media, Ruben has been instrumental in shaping the landscape of online dating, demonstrating an unwavering commitment to innovation.

Throughout his impressive career, Ruben consistently demonstrated a keen ability to lead and inspire. As the driving force behind Seeking, he tirelessly worked to recruit the world's top talent, fostering a culture of excellence and pushing the boundaries of what is possible in online dating. His leadership extends across multiple companies, where he continues to spearhead initiatives that utilize advanced technology to address real-world challenges in the realm of online relationships.

Beyond the boardroom, Ruben Buell is a multifaceted individual with a passion for music, exploration, and family. An avid guitar player, he finds solace and creativity in strumming the strings. His love for travel and hiking reflects a spirit of adventure that complements his innovative approach to business. Ruben's appreciation for the arts is further exemplified by his attendance at concerts, where he finds inspiration and enjoyment.

Amidst his many professional responsibilities, Ruben places significant emphasis on his personal life. A devoted family man, he cherishes moments spent with his wife, six children, and grandson. This commitment to family underscores Ruben's balanced approach to life, showcasing that success in the fast-paced world of online dating can coexist harmoniously with personal fulfillment.
Ruben Buell's journey in the online dating industry not only reflects his remarkable professional achievements but also highlights the importance of passion, innovation, and a strong sense of connection—values that continue to guide him in his pursuit of excellence.