Ruiying (Raine) Cai | Source | Assistant Professor, Hospitality Business Management at Washington State Univ...

Ruiying Cai, Ph.D. is an Assistant Professor in the School of Hospitality Business Management (SHBM) at Carson College of Business, Washington State University. Dr. Cai’s research interests include consumer behavioral research, service marketing, and technology adoption in the hospitality and tourism field. Her research appears in top-tier journals like International Journal of Hospitality Management, Tourism Management, Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, etc. One of her papers recently received the Best Conference Paper Award at 2022 International CHRIE Conference.