Russell Cersosimo | Source | Founder, CMO at hemp synergistics
Russell Cersosimo
Russell is the Founder and Chief Marketing Officer at Hemp Synergistics. As an entrepreneur, expert speaker, marketing, project management, and team building expert, he plays a vital role in helping businesses get off the ground, brand, grow, improve processes, and increase revenue. Russell is a creative problem-solver that is goal-driven, enjoys a challenge, and finds creative ways to achieve what they set out to do.
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When it comes to manufacturing, the oil itself is highly viscous, making it difficult to work with and evenly dose, and requires the use of chemicals to clean machinery and utensils. As far as challenges to the formulation, CBD oil is extremely bitter, with a chemical taste and an off-putting odor. This has caused the market to search for better, more efficient alternatives to cooking with the oil itself. One of the ways to overcome these problems is to look for a powdered form of CBD oil. Some have been specifically developed for baking.
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CBD and cannabis ingredients rising in baked foods
Hemp-derived CBD ingredients are finding their way into baked foods.
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hemp synergistics
Founder, CMO