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Ryan Hansen

CEO at Lumenad
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Ryan is an entrepreneur and an innovator. Driven by the opportunities created at the convergence of data, analytics, and automation — he founded Lumenad in the spring of 2014. Prior to launching Lumenad, the leading Advertising Intelligence Platform for marketers, Ryan was Vice President at GCS Research, a geospatial analytics company. He holds a BS and an MBA from The University of Montana.

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  • Early on our team had the good fortune of working with some of the biggest brands to help them drive more value from every ad dollar. By unifying siloed advertising data we’ve empowered marketers to make more intelligent decisions with speed and accuracy. Simple decisions like reallocating budgets to the audience purchasing a product at the highest rate. It turns out no one could easily answer these types of questions. So we built an automated platform to help marketers get more from every marketing dollar. This funding will help us build out our sales and engineering teams to take the platform to brands in high-growth markets everywhere.

  • We invented Advertising Intelligence software specifically to help marketers holistically manage their advertising data. There are many products in the market that help marketers manage their earned and owned media, but almost none exclusively focus on managing paid-media data. Pressure tested against thousands of campaigns and more than $100 million in media spend, our Advertising Intelligence software has been purpose-built to deliver on the specific needs of managing modern cross-channel advertising.

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