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Ryan McCormick

Co-Founder & Media Relations Specialist at Goldman McCormick Public Relations
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Ryan McCormick is Co-Founder & Media Relations Specialist at Goldman McCormick. He has created dynamic public relations campaigns for numerous legal, financial, entertainment, and corporate clients. He has also appeared on ABC, Fox News, CBS, and PR Week discussing crisis communications & reputation management.

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  • Heathrow Outage: Crisis in a Rapid News Cycle
    Ryan notes that while fast news cycles can help minor mishaps fade, significant events with personal impacts linger. He emphasizes, "It takes years to build a strong reputation and seconds to destroy it," highlighting the need for swift crisis management and a robust Crisis PR plan in today's distracted society.
  • Crisis PR Expert Urges Resolution in Baldoni/Lively Legal Dispute
    Ryan warns that the ongoing legal conflict between Justin Baldoni and Blake Lively could lead to "mutually assured destruction" in the public eye. He emphasizes the urgent need for both parties to resolve their issues to prevent further damage to their reputations.
  • Hollywood Feud: Baldoni vs. Lively Sparks Public Fascination
    Ryan explains the public's fascination with the Baldoni-Lively feud as a "train wreck" involving two Hollywood powerhouses. He criticizes their PR management, suggesting the dispute should have remained private. To rebuild their images, Ryan advises both actors to retreat from the spotlight and cease public disputes immediately.
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  • If individuals trust the institutions enshrined with informing them, they are more inclined to take what is presented to them to heart. Because society is fracturing and becoming more tribal-like, any outlet which presents reports that contradicts, undermines, or negativity impresses upon people of a certain ideology is immediately called "disinformation."

    Influencers may choose to spread news that they believe to be true because they resonate with it or to pique interest. Because some of their followers have more faith in them than other venues, the information presented becomes legitimate in their eyes.

    As of now, there is no universally revered institution that Americans or the global community trusts. This ensures that all information will be subjected to questioning and scrutiny regardless of factual evidence. I do not foresee this trend subsiding.

  • The two publicists I've learned the most from by far are Mark Goldman and Michael Levine. Highly recommend reading into their bodies of work.

  • I've never viewed other PR firms or publicists as competition. I view them as teachers and always seek to lean better ways of servicing clients.

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