Ryan McCormick is Co-Founder & Media Relations Specialist at Goldman McCormick. He has created dynamic public relations campaigns for numerous legal, financial, entertainment, and corporate clients. He has also appeared on ABC, Fox News, CBS, and PR Week discussing crisis communications & reputation management.
The calls for Biden to step aside is an urgent reminder for corporate boards of directors about the need for succession plans for key executives.
There are few people who, after causing a crisis, star in a movie that could help repair their image and reputation. Meet actor Will Smith. Again.
Paddy Cosgrave CEO of Web Summit, is the latest example of how business leaders can find themselves in hot water by publicly expressing their personal opinions.
If individuals trust the institutions enshrined with informing them, they are more inclined to take what is presented to them to heart. Because society is fracturing and becoming more tribal-like, any outlet which presents reports that contradicts, undermines, or negativity impresses upon people of a certain ideology is immediately called "disinformation."
Influencers may choose to spread news that they believe to be true because they resonate with it or to pique interest. Because some of their followers have more faith in them than other venues, the information presented becomes legitimate in their eyes.
As of now, there is no universally revered institution that Americans or the global community trusts. This ensures that all information will be subjected to questioning and scrutiny regardless of factual evidence. I do not foresee this trend subsiding.
The two publicists I've learned the most from by far are Mark Goldman and Michael Levine. Highly recommend reading into their bodies of work.
I've never viewed other PR firms or publicists as competition. I view them as teachers and always seek to lean better ways of servicing clients.