Sai Koppala | Source | Chief Marketing & Product Officer at SheerID
Sai is a Product and Marketing Executive with a passion for scaling B2B SaaS businesses. He have led product and marketing teams at early stage, growth stage and public software companies. Sai currently leads teams of wildly talented individuals at SheerID, where they are focused on helping marketers acquire loyal customers with new personalization strategies based on verified, first-party data.
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Digital channels are where relationships get started, but shoppers are always looking for ways to personalize their experience. I really like what Target did for teachers recently during the summer back-to-school period by adding a special, one-time teacher discount and connecting it to their loyalty program so that teachers could use it anywhere online and in the store.
17 January 2022
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17 January 2022article
Council Post: How To Draw Customers Back Into Stores Using Digital Marketing MethodsIf you own or do the marketing for a small retail business and want to bring customers back into the physical store, a good way to do this is by using digital marketing tactics.
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SheerID (www.sheerid.com)
Chief Marketing & Product Officer