Salimah Yvette Ebrahim

Co-founder at Bramble
On the record

Salimah builds movements. She co-founded the Spirit Bear Youth Coalition when she was in high school to save BC’s endangered Spirit Bear and its habitat in the Great Bear rainforest. Under her stewardship the Coalition - which started in high school with just two members in Simon Jackson's basement - grew to a network of over 6 million members in 64+ countries. Their campaign to save the spirit bear – named the official mascot of the 2010 Olympic Winter Games in Vancouver – was recently recognized as one of the most supported conservation initiatives in Canadian history. Her latest adventure: co-founding (and most recently, during the pandemic: Bramble) and thinking about how technology can facilitate our humanity offline.

Recent Quotes
Sign up to view all
  • With a lot of current online parties, it’s just staring at a wall of faces, with the boss cracking corny jokes for an hour. It’s like Zoom meets Animal Crossing.

    7 December 2021
Sign up to view all