Sam Cooper | Source | Director at Find a Restaurant
Sam Cooper
Director at Find a Restaurant
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Experienced in property, restaurants and AI. Featured in Reader's Digest and Consumer Affairs.
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12 Polite Habits Grocery Store Workers Actually Dislike—and What to Do Instead
Don’t make these all-too-common etiquette mistakes at the grocery store! Here’s what you need to know before your next shopping trip.
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Are you ready for dynamic pricing and subscriptions at your favorite restaurant?
Over the last few months, restaurant experts have been paying close attention to two shifts that have started to emerge on the dining scene: dynamic pricin
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PATENT DROP: Microsoft’s Unquenchable AI Thirst
Plus: Palantir's factory play; Sony’s drone firefighter
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Gen Z Director Avoids Phone Calls, Prefers Text and Video
Sam, born in 1998, avoids phone calls due to the lack of visual cues, preferring text, email, or video. He says, "I try to avoid them at all costs." Despite this, he hasn't lost business but notes some clients dislike his WhatsApp messages. Sam's experience highlights communication challenges faced by Gen Z in professional settings. -
Boost Your Restaurant's Buzz with Expert Event Marketing Tips
Sam emphasizes the importance of a clear brand identity, unique guest experiences, and consistent branding. He advises leveraging social proof and digital marketing to generate excitement. "Pre-event teasers, interactive experiences, and post-event promotions are crucial." Avoid misaligned events that confuse customers. Measure success through accurate attribution and feedback. -
Authenticity and Consistency: Keys to Successful Restaurant Franchising
Sam emphasizes that "authenticity is king" for restaurant brands, advising against unnecessary complexity. Consistency across locations is vital, avoiding impractical practices. Social media's role is significant, with central accounts preferred for control. Customer feedback should be embraced for growth, not defensively. Lastly, targeting a core customer base is essential, as "a one size fits all restaurant attracts no one."
