Sam Cooper | Source | Director at Find a Restaurant

Sam recalls an under-11s match in West Sussex, where goalkeepers were indistinguishable under layers of mud. "Neither set of players, managers or parents could tell the two of us apart!" Today, 4G pitches have ended such muddy adventures, but the memory of that game remains a cherished winter tale.

Sam explains that Gen Z prioritizes skill development over management roles, viewing middle management as high-stress with low rewards. This generation values autonomy and fair compensation, often rejecting traditional corporate norms. Sam suggests transparency when declining promotions, emphasizing a focus on expertise rather than people management. This shift reflects a broader trend of Gen Z seeking personal growth over hierarchical advancement.

Digital Marketing Consultant Sam Cooper suggests UK e-commerce prioritize service differentiation, quick delivery, and product quality to maintain market share against Chinese platforms like Temu and Alibaba.