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Sam Fromson

COO and Co-Founder at YuLife
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Sam is passionate about creating products and services that enhance the well-being and happiness of individuals and organizations. As the co-Founder and Chief Operating Officer of YuLife, he leads the operations, business development, and strategy of the UK's first life insurance company that rewards healthy living. At YuLife, Sam have helped to build a team of experts in insurance, technology, and wellness, and to establish partnerships with leading insurers, brokers, and employers.

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  • I feel like the ‘rabbi me’ and the ‘start-up me’ are quite similar, particularly when it comes to building a community. As a founder, a lot of ‘start-up life’ is about inspiring people and it’s the same for a rabbi – telling a story and inspiring people with that drive to achieve.

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