RDI Diamonds was founded by CEO Michael Indelicato as Rochester Diamonds Incorporated, a small jewelry business that Mr. Indelicato ran from his mother's basement in the late 1980s. The company was a true family business, with both Michael and his GIA Graduate Gemologist sister, Sara Lajuett, working to build a specialty brand that focused solely on quality diamonds and true customer appreciation and service. Shortened to the name RDI Diamonds in the early '90s, the company steadily flourished into an international leader among wholesale diamond distributors, maintaining double-digit growth for over 30 years.