Sam Mallikarjunan | Source | CEO and Co-founder at OneScreen.ai
Sam Mallikarjunan
Sam Mallikarjunan is the CEO and co-founder of OneScreen.ai, an online marketplace for buying and selling out-of-home (OOH) advertising. Previously, he was Chief Revenue Officer at Flock.com where he helped the company expand in the U.S. which led to quintupling revenue, all while leading a team through the early days of COVID. As Head of Growth at HubSpot Labs, he created demand for a tool that powers the inbound marketing methodology in which few were familiar, building a member community to 160k+, a blog subscriber base to 100k+, and increasing monthly recurring revenue by 200X.
Sam was an instructor at Harvard University, teaching Advanced Digital Marketing, SaaS Economics, and Innovation Management at the Harvard Division of Continuing Education. He also acted as the Faculty Chair for the Digital Marketing department at the University of South Florida. Sam first entered marketing while hosting an AM/FM talk radio show about cigars because cigar companies kept asking him for advice on "the internet." He is co-author of the bestselling book, "Inbound Commerce - How to Sell Better than Amazon," which is, thanks to the publisher, ironically available for purchase on Amazon. Sam has more than 15 years of industry experience and is an avid podcast guest and industry speaker. Join his 40,000+ @Mallikarjunan followers on Twitter and 12,000+ on LinkedIn.
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OneScreen.ai
CEO and Co-founder
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How to recession-proof your marketing budget w/ Sam Mallikarjunan
Ramp’s Head of Finance and Capital Markets, Alex Song, speaks with OneScreen.ai's Co-Founder and CEO about recession-proofing your marketing organization.
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AdWeek | What Accounts for Marketers' Reluctance With OOH?
Sam as Expert Source: The oldest medium's shift to digital metrics has gone unnoticed—until now.
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Venturebeat | Consumer data is the next virtual currency by Sam Mallikarjunan
What if we could control our own consumer data and capture some of the economic value that's created through the buying and selling of it?
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“To be a modern performance marketer today, you have to think beyond pixels and clicks, or at least think about what pixels and clicks may look like if reimagined in a different medium—take the real world, for example. Think of spots on a map like websites and people that visit those spots as inbound links. If you want to reach people who work at hospitals in Pittsburgh, you could just buy as much ‘reach’ as possible and pray, or you could buy spots on the billboards those people actually drive past, the EV charging stations they use to charge their vehicles and screens in the elevators they ride as they start their shifts.”
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“There's this assumption that anything that's not internet-based eventually is going to die or it's not worth spending time on. In reality, the real world is significantly more complicated.”
